Cultural and Tourism Performance Transformation into Unique Cultural Attraction: A Strategy for Rural Revitalization

Abstract

The need for deep integration of culture and tourism, aiming ultimately to establish a Chinese discourse and narrative system. This includes creating two windows and one position: transforming the tourism industry into a window for spiritual civilization and a platform to promote Chinese civilization and modernization achievements, serving as an important base for spreading scientific knowledge and advanced culture. In response to the national call, we are tasked with a new cultural mission to build the modern civilization of the Chinese nation. Around the national development strategy and key areas such as strategic emerging industries, the "Rural Revitalization Cultural and Art Planning" proposal has been approved as a national experts service grassroots demonstration team project. Initially targeting regions like Shandong, Guizhou, Jiangxi, and Shanghai across four cities and five districts and counties, the project focuses on research, guidance, and deep practice to transform cultural and tourism performances into unique cultural attractions for rural revitalization.